Top 10 musts of a successful brand
An informative presentation on the Top 10 musts of a successful brand.
Targeted to business owners, associations, communications people
Diane will share with you how to effectively flex your brand muscle and be strategic with your brand by highlighting the how-to’s and how-not’s of being seen, heard and sought out. This is a high level talk on brand positioning—the process by which marketers and communication specialists create an identity in the minds of their target audiences for their products, services, and/or organizations. Moving your brand forward is about selling, even for a not-for-profit, people buy or buy-in to your benefit! Your brand needs to tell your consumers “what’s in it for me?”