What is an infographic? The term comes from the merger of the words information and graphics. Infographics are used to compress volumes of data or longer texts into a compact visual representation. Combining visuals with short texts make infographics a powerful tool when you want to quickly inform readers or tell your story. They come in a wide variety of types and from short, text-based designs to strictly illustrative and everything in between. Take a look inside our complete infographic book to get a better idea of the potential of the medium!
Accurate Creative’s Infographic: The Ins and Outs of Making Powerful Infographics highlights the what, when and why of creating infographics.Take a Tour
Show me the numbers
Every set of data has a story to tell. Numerically-based infographics are a great way to present a focused visual representation of your data story. Consider choosing a numerically-based infographic for your content when:
- you have a lot of data;
- your data is complex;
- you need to compare data; or
- you’re looking to describe a step-by-step mathematical process.
Move me with your words
Words can also make a powerful statement and draw reader attention, especially if you take compelling (yet lengthy) texts and simplify them into minimal amounts on an infographic. Don’t try to fit a whole report into one infographic—think of it as a summary that invites readers to dig more deeply into your research. Use word-based infographics to explain key concepts or to make a point. It’s a great way to say complicated things in a simple way.
Tips to make your infographic more meaningful
Less is more. Whether you’re writing copy for the tile or body of your infographic, go easy on the character count. Research has shown that most readers skim more than they read, especially online. The whole purpose of choosing the infographic format is to give readers a brief visual summary of volumes of data or detailed concepts. A few good rules-of-thumb include:
- keep titles less than 70 characters, as long or uninviting headlines will likely deter potential readers from your story;
- make your titles interesting and simple enough to be easily understood by the reader;
- incorporate questions into titles as they work very well as teasers that draw readers in;
- keep descriptive text blocks short—5–10 words—and allow the visuals or the numbers to tell the story;
- use sub-headings to keep information organized and can help guide the reader through your infographic;
- infographics that include minimal text content combined with images gets 94% more views than text alone;
- use accurate and sourced data to promote the validity of your content.
Discover the possibilities
Take a tour through our Infographic: The Ins and Outs of Making Powerful Infographics now to learn even more about the possibilities and how to build compelling infographics. We break down and categorize different types of infographics with colourful examples created by our creative team. We love to chat infographics, let us know how we can help.Take a Tour