Video has evolved into a multi-tool of a medium and it’s hard to imagine the business world today without it. It’s become the new normal to have short, informative videos on your website or in social media posts that give prospects and visitors a sense of your brand, services, and product offerings.
Let’s start with the rise of the Internet during the 1990’s and 2000’s, websites quickly replaced the traditional printed brochure. Today, your website is still your frontline marketing tool and the central resource for information for your prospects and audience. But as so many organizations have discovered, adding video content amps up the user experience. Whether you offer a high-level overview of your company or step-by-step explainer videos, videography gives your audience a much richer and informative introduction to your brand.
How did video become a dominant force?
1990: Tim Berners-Lee, a scientist at CERN, the European Organization for Nuclear Research, develops HyperText Markup Language (HTML). This technology continues to have a large impact on how we navigate and view the Internet today.
1991: CERN introduces the World Wide Web to the public.
1992: The first audio and video are distributed over the Internet and the phrase “surfing the Internet” is popularized.
1993: The number of websites reaches 600 and the White House and United Nations go online.
1998: The Google search engine is born, changing the way users engage with the Internet.
2003: The blog publishing platform WordPress is launched.
2004: Facebook goes online and the era of social networking begins.
2005: YouTube.com launches. The first video ever posted to YouTube “Me At The Zoo” https://www.youtube.com/watch?time_continue=3&v=jNQXAC9IVRw
2006: Google purchases YouTube for $1.65 billion. https://en.wikipedia.org/wiki/History_of_YouTube
2010: Facebook reaches 400 million active users.
2010: The social media sites Pinterest and Instagram are launched.
2011: Facebook partners with Skype to add video chat.
For a more robust outline of how the internet came to be, see here https://www.livescience.com/20727-internet-history.html.
YouTube and social media shattered a lot of preconceptions. Soon everyone was posting videos online with varying levels of quality from low-end smartphone productions to more sophisticated and professional productions. Millions of people were watching and a clear message was being sent—it wasn’t the cost of the production that mattered, it was the story being told.
Stories like this documentary-style short produced by Accurate Creative engage viewers on a deeper level and connect them to your story
Passing on the savings
Even though social media and smartphone revolutions caused a monumental shift, the sense that video is expensive and out of reach to the average business has lingered. In reality, video equipment and software costs have dropped dramatically and improved in quality exponentially with every new release. Handheld technology has evolved to the point where amazing videos can be produced, edited and published on a mobile device. DSLR technology has evolved to the point where videographers can achieve results once reserved for those using camera’s costing tens of thousands of dollars.
Affordable technologies have opened up opportunities for agencies like Accurate Creative to offer video services at very affordable prices. The economies of equipment and production meant we could pass on the savings to clients while offering them high-quality videos or animated productions.
Storytelling in the 21st Century
While you can find a niece or brother-in-law to record a video, our value is storytelling with a team that includes skilled writers, directors, camera people, sound and lighting operators as well as animators and professional editors. What sets us apart is our marketing and strategic intelligence. Make no mistake, videos that amp up their game with well-written scripts, carefully targeted messaging and superior production values are much more impactful and likely to move people to action.
Accurate’s video services
- Corporate videos
- Event videos
- Social media content
- Explainer videos
- Documentary-style videos
We can help!
Whether you need an animated explainer video, documentary-style short, or a corporate overview video, our team can help you up-your-game online. Contact us if you’d like a quote.