The Federal Bridge Corporation manages four international land bridge crossings in Canada: the Blue Water Bridge in Sarnia, Ontario; Thousand Islands International Bridge near Ivy Lea, Ontario; Seaway International Bridge in Cornwall, Ontario; and, the Sault Ste. Marie International Bridge in Ontario.
The corporation’s photo library was limited, dated and overused. They had no recent video or aerial images of their properties either. Accurate Creative was hired to provide them with an extensive library of new images as well as a library of HD and 4K aerial videos of the four properties.
Accurate proposed capturing images and video from a wide range of ground- and water-based positions, as well as from the air. Our goal was to create a highly-
creative library that captured multiple facets of each property including the engineering and surrounding environs.
Given sensitive nature of border crossings today, the project required pre-approval from Canadian and US bridge and security authorities. Our creative and technical brief included detailed flight plans and aerial photographs indicating where and when we would be flying and shooting. It also demonstrated the style and range of images as well as flight approaches we would employ as we captured stills and video.
Our unmanned aircraft pilots were Transport Canada approved and filed the appropriate documentation in advance of our arrival. Security clearances were secured in advance for our photographer as well. Some locations were difficult to access from the ground. In those instances, we arranged to launch or shoot on the water from a boat. Still photography was captured with DSLR while video and some stills were captured via drone. All of the shooting was coordinated and overseen on site by Creative Director and photographer, Doug Jackson.
Our shooting days were long—often starting at dawn and ending at dark—as we explored a wide range of lighting conditions and vantage points to get the most creative result.
Accurate Creative delivered a new image library that included hundreds of high-resolution images, HD and 4K video from the four properties. The new library gives the corporation an extensive range of content including landscape vistas, engineering details, Canada Customs checkpoints, toll plazas, operations buildings, personnel and more. The new professional library gives them a wide range of visuals and an equally wide range of creative flexibility to showcase multiple facets of their bridge properties.