The use of video in business is on a rapid upwards trajectory. Video is an awesome vehicle to get your messages out and energize your brand like none other. It’s an exciting medium and its and affordability has made it within reach of everyone.

It’s now been exactly 5 years since I assumed the role of Marketing Communications Advisor at Accurate. Which means I’ve spent a proportional amount of time on the ‘account’ side (2011–present) as I did on the ‘creative’ side as a designer (2006–2011).