The Canadian Automobile Association & the American Automobile Association have been providing roadside battery assistance to members for many years. Accurate Creative worked with their partner ClubAssist to develop a series of animated advertisements aimed at prospective members across North America. Our team wrote, storyboarded, recorded and animated each advertisement. Our shared goal was to tell a multi‐faceted service story aimed at various demographic audiences. Each advertisement was also produced to include closed captioning for hearing impaired audiences.