Public Health Agency of Canada (Chief Public Health Officer)
Addressing Stigma: Towards a More Inclusive Health System.
Chief Public Health Officer publishes an annual report on the state of public health in Canada.
Every year, the Chief Public Health Officer publishes an annual report on the state of public health in Canada. These reports raise the profile of public health issues, stimulate dialogue and ultimately aim to improve and protect the health of Canadians. The theme of this report was Stigma.
PHAC tasked Accurate with preparing the creative for the report and its supplemental products.
Our creative approach was centered around a highly visual, but abstract look/feel. Because stigma is discriminatory at its core, we wanted the graphics to be inclusive, to represent all Canadians. We began with the word stigma, and rendered it using neutral dots (to represent the majority) and colourful dots (to represent marginalized groups).
The report uses testimonials from attendees of various Stigma workshops that took place all over the country. We also incorporated infographics to visualize the impact on Stigma on human health.
Scope of Services Provided:
- Project Management
- Creative/Art Direction
- Mood Studies
- Video Production (storyboarding, post-production, animation, narration, CC, descriptive video)
- Event photography and video production
- Social Media Graphics
- Report Design & Layout Production
- Infographic Design
- PPT Template