Federation of Canadian Municipalities (FCM)

Advocacy campaign materials.

Keeping essential services running strong, Canadians safe,  and protecting vital municipal services.

Federal recommendations to address Canada’s financial crisis due to COVID-19 – a call for emergency operating funding for municipalities.

The Federation of Canadian Municipalities (FCM) reached out for help with an urgent request. As municipalities across the country worked to support frontline action and ready essential response services, the financial impact created a crisis. In response, FCM put out a call for the federal government to commit to emergency municipal operating funding—to keep essential services running strong, and to keep Canadians safe and supported.

Our teams worked together to produce a 16-page advocacy document outlining the Federation’s four strategic recommendations, including those requiring immediate and medium-term action to help municipalities and communities across the country. The final product conveyed the gravity of the crisis and the need for federal assistance. 

As part of the call to action, a series of social media graphics was also produced to coincide with the launch of the document. Like the document itself, the graphics were both impactful and eye-opening, reinforcing the direness of the situation.

After months of pressure, federal, provincial and territorial governments have now committed to deliver emergency operating funding to municipalities and help municipalities protect frontline services while gearing up to lead Canada’s recovery.