Healthy crops. Healthy waterways.
4R Nutrient Stewardship Campaign
Crop nutrient stewardship is at the top of Fertilizer Canada’s mandate. Accurate Creative developed a set of campaign materials designed to communicate high-level messages to homeowners and agricultural producers. The goal was to promote best practices and respect for Canada’s waterways through the sustainable use of fertilizers.
Along with a flagship promotional video, Accurate produced a series of social media assets that Fertilizer Canada used to promote the 4R Nutrient Stewardship Program and its balanced approach to fertilizer use.