Canadian Centre for Ethics in Sport
A punchy, new, retro style video promotes the seven True Sport Principles
The Canadian Centre for Ethics in Sport (CCES) is a not-for-profit organization that serves as a voice for athletes, players, coaches, parents, officials and administrators. Their ’True Sport’ highlights the importance of fairness, excellence, inclusion and fun, by promoting seven True Sport Principles.
So how does one promote these seven phrases? You could create something as simple as a list on a social post, or you could put the Accurate Creative spin on it. Working collaboratively with the CCES team, we developed a fun script and storyline that introduced the characters and principles to audiences the same way a pro team might introduce their starting lineup!
Set on the floor of a jam-packed arena, the jumbotron in the background, and with lights flashing through clouds of dry ice, each of the characters are revealed one-by-one, along with the principle they stand for. At 90-seconds, this fast-paced video flies by, taking the user through the seven principles in a really fun and highly-engaging way.