Taking a new brand from idea to reality.
Immigrants Developing Entrepreneurs Academy (IDEA) helps immigrant entrepreneurs navigate the Canadian business landscape.
Karla Briones is a serial entrepreneur, community business activist, and speaker. As an immigrant, she learned to navigate the Canadian business landscape as she built four successful businesses, the hard way. She often found herself in an advisory and mentorship role, helping other immigrants surmount the hurdles of starting a business in Canada.
Karla was quick to recognize that the initial advisory role had a recipe to it — a structure that could be crafted into a set of course modules to guide first time immigrant entrepreneurs that first important step. With Accurate Creative’s help, the new training academy was launched.
Karla initially chose to name the course ‘Immigrant Entrepreneur Academy—I.E.A.’. With a small tweak, we changed the name to ‘Immigrants Developing Entrepreneurs Academy—I.D.E.A.’, creating the opportunity to reframe and market the concept of making ideas and dreams a reality.
Accurate developed and designed a suite of products that tied into her current Karla Briones Consulting brand. A new brand was developed that captured her vivacious personality through:
A comprehensive key message map
Expressive and bold logo design
Social media graphics
Leave-behind assets like a business card and informational postcard
Graphics for her online course program and downloadable course modules