Meet Bob, Tim and Gina, and the Chopras.
Club Assist is the largest mobile automotive battery retailer in the world. They came to us with the goal of promoting mobile battery repair services, and ultimately, boosting sales for their partners—CAA in Canada and AAA in the United States.
Together we determined that 30-second commercials would be an ideal way to promote emergency or preventative battery repair services. From there, our team developed creative approaches. In the end, we wrote, produced, and animated three versions targeted at three demographic groups.
Three sets of characters were created—Bob, Tim and Gina, and the Chopras—representing millennials, 30 to 40-something families, and retirees. Each was featured within storylines designed to resonate with car owners that find themselves in situations where the need battery repair.
The shorts demonstrated the value of CAA and AAA’s mobile battery service in a friendly way and appeared exclusively as paid advertisements on YouTube.