National Capital Commission
Share the Path! Campaign.
A multi-media awareness campaign aimed at users of Ottawa’s Capital Pathway network.
Canada’s Capital Region is home to the Capital Pathway network, one of the largest in North America. More than 600 kilometres of multi-use paths, managed by the National Capital Commission (NCC), link the region’s natural areas, parks, gardens, museums and attractions.
NCC hired Accurate Creative to collaborate on a multimedia campaign designed to encourage people to respect all users of the pathways and to follow a few simple ground rules.
The ‘Share the Path’ campaign included a signature video, which was scripted, produced, and shot locally by Accurate Creative featuring local actors to demonstrate how to respect others using the pathways. A wide range of supporting marketing products were also created.
- Bilingual videos (full length, 15 and 5 second, and WCAG 2.0 accessible versions)
- Website landing page
- Web advertising banners
- Photography library