A 5-year plan to ‘Reset, Renew, and Revitalize’ the Arts in Ontario.
The Ontario Arts Council (OAC) is the provincial government’s leading voice for the Arts in Ontario.
On the heels of a global pandemic, the arts community is enduring a transitional period of social, environmental, and technological change. Arts & Culture professionals and organizations across the province have quickly adapted to pivot their approach towards programming, exhibition, and performance.
In response, the Ontario Arts Council (OAC) initiated a 5-year strategic plan to shift direction and rejuvenate the Arts in Ontario, recruiting Accurate Creative to deliver key messages from its Plan.
Our team developed a social media plan with supporting assets to disseminate key points from the Strategy. We designed the report in PDF and web formats and built a brand around its look and feel that extended to the campaign.
With a focus on audience growth and engagement, the campaign centred around OAC’s commitment to equity, inclusion, and diversity in the province’s growing, changing art scene. Surveys with stakeholders influenced Accurate’s approach and recommendations to boost the reach of the strategic plan with crafted messages in support of change and artist collaboration.