Coaching Association of Canada

New training to help recognize, prevent, and address maltreatment in sport.

A strategic marketing campaign to launch the Safe Sport Training module

The Coaching Association of Canada (CAC) hired Accurate Creative to help them build out a strategic marketing campaign for their new Safe Sport Training module.

Accurate built this brand from the ground up, starting with logos in both official languages that inspired a wide range of branded products. We worked with the CAC to strategize and build the foundations of the flagship website, including content structure, wireframes, and design. We then collaborated closely with content and web development teams to successfully launch the new site in time for the client’s April 1st program launch date.

The endgame was to strategically develop a new program brand that would elevate CAC’s Safe Sport as a training module of choice over other products on the market. Rolling out a bold, integrated, and creative campaign supported by tactical media, social, and digital marketing was the first step in that process.

Scope of services provided:

  • Project management
  • Creative and strategic consultation
  • Concept development
  • Brand development
  • Content development
  • UI/UX design and consultation
  • Web and print design

Products delivered:

  • Logo and brand
  • Postcard
  • Posters
  • Rollup banner
  • Infographic
  • PowerPoint deck
  • Social media assets
  • Web banners