Stem Cell Network
Gearing up for the future.
The Stem Cell Network’s new brand let’s the world know they are ready for tomorrow.
Canada’s Stem Cell Network had reached a turning point. As they transitioned to a broader organizational mandate, their brand focus shifted to telling Canadians and the world about the impact they will have on health outcomes in the future. This represented a major transition in brand positioning. This rebrand gives them the foundation to build on it as they gear up for the future.
The cornerstone of their new brand is a new logo and tagline.
Tomorrow’s health is here.
L’avenir de la santé est ici.
A key element to the new brand is a refreshed tagline that creates a connection between people and the science of stem cell research. The answers to current and future health questions and new therapies exist within us. They also exist within the network of researchers and clinicians focused on finding solutions to complex health problems.
The new brand is modern and clean and focuses on the human aspect of the Stem Cell Network’s work. Photos and stories focus on the people involved in and impacted by research and therapies. This refresh will help position the network for the future, enhancing their credibility and expertise both at home with Canadians and abroad amongst the global medical and research community.
Scope of services provided:
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New logo and tagline
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Brand handbook
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PowerPoint and MS Word templates
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Updated website design and interface
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Email templates
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Stationery package
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Animated social media assets
