The main product was a print piece that was given to all children in senior kindergarten to take home. The printed piece directs parents to a landing page. Back-end analytics on the landing page shows how many people typed in the URL to learn more.
Using the same call-to-action, we created four social media shareables. The landing page also shows how many people came via Facebook or Twitter.
The results were exactly what the Ottawa Public Health Department were seeking – high public engagement with the online assets. Due to the campaign’s success, four other Ontario Municipalities are now using the campaign materials.