Work Category: Branding
Let’s Take a Swing at Cancer Tournament
Let’s Take a Swing at Cancer is an annual golf fundraiser that unites players, sponsors, and volunteers to raise money for local cancer care. Launched in 2004 in memory of Herman Hansen, the event has since raised over $500,000 for the Ottawa Cancer Foundation, and continues to grow in purpose, participation, and impact year after year.
Context
As the tournament expanded, so did its potential. With a dedicated core team and a growing network of volunteers and sponsors, Let’s Take a Swing at Cancer needed stronger storytelling to match its impact. From pre-event promotion to day-of coverage, organizers aimed to increase visibility, drive attendance, boost fundraising, and deepen donor connection to the Ottawa Cancer Foundation’s cause.
Challenges
Despite a strong turnout and fundraising history, the tournament lacked a consistent digital presence. Most promotional efforts relied on word-of-mouth or past supporters. Organizers needed help boosting fundraising, capturing the event’s energy and purpose, and creating content that felt elevated and authentic to the fundraiser’s grassroots spirit.
Strategy
Our approach focused on building anticipation through social storytelling in the weeks leading up to the tournament, capturing meaningful moments and interactions throughout the day of the event, and producing post-event content to extend its reach. The brand tone was elevated to feel human, hopeful, and empowering, reflecting the heart of what the day truly represents.
Implementation
Accurate managed weekly social content leading up to the event, including curated visuals, sponsor highlights, and impact stats to build momentum.
On tournament day, media coverage was our priority. We captured interviews, meaningful interactions, and day-of moments through photography, aerial footage, and short-form content to bring the event to life.
After the event, we extended the impact with thoughtfully produced content, including a cinematic recap video designed to celebrate the experience and inspire future participation and fundraising.
Results
The social campaign marked a noticeable increase in awareness and engagement, with strong momentum leading into event day. The campaign drove high-value conversions, including increased social reach, site engagement, and sponsorships.
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We are so happy with everything you did. You helped us take our event to the next level this year. All the social media, all the coverage day of; we can’t thank you enough.
Let’s Take a Swing at Cancer
Ottawa Museum Network
The Ottawa Museum Network (OMN) represents a diverse group of twelve community museums, each showcasing unique cultural and historical experiences. OMN supports its members through marketing, professional development, and resource sharing to enhance their visibility and impact.
Context
With a mission to elevate these museums and a vision for a strong, sustainable network, the campaign focused on increasing awareness, engagement, and attendance while broadening its reach to new audiences. It also championed inclusion, diversity, equity, and accessibility, ensuring these principles guide decision-making and partnerships.
Challenges
OMN competes for attention in a city dominated by large national museums. Its partner museums are often overlooked. With fewer marketing resources, public awareness remained low, making it essential to attract history and culture enthusiasts who rarely visited smaller museums. OMN sought to enhance visibility and outreach, connecting more people to the city’s diverse heritage and the stories these museums preserve. With a limited budget, a high-impact digital strategy was crucial to maximizing reach and engagement.
Strategy
Inspired by these challenges, Accurate developed a new campaign theme, “More Museums to Love”, reinforcing the idea that Ottawa’s community museums, like their larger counterparts, offer great value and experiences. We developed a comprehensive awareness and engagement strategy to increase visibility and drive both online and in-person engagement with Ottawa’s community museums. The campaign was designed to reach key target audiences by highlighting the unique stories, cultural significance, and immersive experiences the museums offer.
Implementation
Accurate launched a three-month digital initiative across Google Ads, Facebook, and Instagram. Using dynamic ad creatives that combined text and visuals, the campaign optimized performance and engagement. Website tracking measured traffic, outbound clicks, and user interactions.
Results
In just three months, the campaign generated nearly half of the total site traffic recorded in the previous year, driving significant new visitors to the OMN website. It also contributed to a 7,000-person increase in in-person visitation compared to the previous year. A key success was the high number of outbound clicks, with thousands of users navigating from the OMN site to individual museum websites, signalling strong engagement and intent to visit. By increasing awareness and digital interaction, the campaign successfully sparked greater interest in Ottawa’s community museums.
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[Accurate Creative were] incredibly responsive to our needs. I enthusiastically recommend them to any organization looking for smart, creative, and effective digital marketing approaches.
Ottawa Museum Network
Hydro Ottawa Customer Engagement Campaign
As the third-largest municipally-owned electrical utility in Ontario, Hydro Ottawa maintains the electricity distribution systems in the city, and serves over 335,000 residential and commercial customers across a service area of 1,100 square kilometres.
Context
Hydro Ottawa sought to drive customer engagement and support for its 2026–2030 investment plan. Partnering with Accurate Creative, the company launched a strategic multi-channel campaign to encourage residential, small business, and commercial customers to provide input through a survey, helping shape the city’s energy future.
Challenges
To foster participation, Hydro Ottawa emphasized customer involvement in decision-making while addressing key concerns about affordability, grid modernization, and climate goals. A $500 bill credit incentive was introduced to boost survey completions.
Accurate Creative leveraged audience personas and historical customer research to craft a targeted content strategy. Insights revealed varying levels of confidence in Hydro Ottawa, awareness gaps in climate policies, and differing priorities for clean energy and technological advancements. These findings informed messaging tailored to each customer segment.
Strategy
The campaign needed to balance a compelling case for necessary infrastructure investments with the reality of rising living costs. Messaging had to resonate with customers facing financial pressures while highlighting the long-term benefits of a modernized, sustainable grid.
Implementation
The campaign was executed over two months using paid social media (Instagram, Facebook, Google Cross Network), traditional ad placements, organic social content, direct email, and bill inserts. A dedicated landing page provided an overview of investment needs, explainer videos, and direct access to the survey.
Results
Hydro Ottawa’s customer engagement campaign effectively strengthened public involvement in energy planning, leveraging data-driven insights and multi-platform outreach. The increased participation underscores the power of strategic messaging and targeted digital engagement in fostering customer buy-in for critical infrastructure investments.
Compared to Hydro Ottawa’s last similar campaign in 2019, the 2024 initiative achieved remarkable success.
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Accurate exceeded our expectations at every stage, delivering the full scope of work with valuable additions that went above and beyond.
Coaching Association of Canada
Health Products Stewardship Association
The Health Products Stewardship Association (HPSA) is a not-for-profit organization that facilitates the safe disposal of unwanted medications and used medical sharps across Canada. HPSA collaborates with stakeholders in six provinces, including pharmacies, governments, and health organizations, to make safe disposal easy and eco-friendly for everyone.
Context
HPSA runs free take-back programs to help collection sites implement safe disposal while educating customers on public health and environmental benefits. These programs help prevent accidental exposure, misuse, and environmental contamination. Proper disposal is essential, yet many Canadians are unaware of the risks or where to return them. With low engagement on social media, reaching people was a challenge—making it clear that a stronger digital presence was needed to raise awareness and drive action.
Challenges
HPSA struggled to raise awareness about responsible disposal methods. Even though improper disposal harms the environment and poses health risks, participation in their take-back programs was lower than expected. The organization needed a stronger digital presence to educate and engage the public effectively. That’s where Accurate Creative comes in.
Strategy
Accurate developed a comprehensive awareness strategy with content and asset creation, advertising allocation, and complete execution and management of the campaign. The focus was revamping HPSA’s digital outreach through organic and paid social media campaigns, introducing a fresh look, and positioning HPSA as a trusted leader in environmental health.
Implementation
Accurate refreshed HPSA’s social media with a new look to strengthen its brand identity. We designed engaging organic content to educate audiences about safe disposal practices and ran targeted paid ads on Google and LinkedIn to expand reach and drive participation in the take-back programs.
Results
The digital strategy boosted awareness, educated the public, and positioned HPSA as a key source for environmental health. The campaign drove meaningful conversions, including increased site engagement, clicks on ‘Find a Collection Location,’ form submissions, and social interactions—providing valuable insights into audience behaviour.
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Accurate exceeded our expectations at every stage, delivering the full scope of work with valuable additions that went above and beyond.
Coaching Association of Canada
