Why follower count doesn’t matter
A high follower count is overrated. It might look impressive, but it doesn’t mean your content is reaching the right people. Your followers could be bots, inactive accounts, or random clicks. The real power lies in engagement: comments, shares, and likes. These metrics show you what’s working and what’s not, and they’re what the algorithm actually cares about.
Likes — the “meh”tric
Likes are nice, but let’s be honest, they’re a dead end. You can’t like a like. Sure, it gives a quick dopamine hit, but it doesn’t create conversation or spark action. The algorithm knows this, so likes get the bronze medal. Nice, but not the star of the show.
Comments — where the magic happens
Now we’re talking. Comments are where the real magic happens. When people comment, it means they’re invested in your content enough to engage. This signals to the algorithm that your post is worth showing to more people. Plus, comments often lead to likes and replies, boosting your post’s reach even more.
Pro tip: comment on trending content
Want to get more eyes on your content? Jump into the comments of trending posts in your niche. Share something valuable, insightful, or attention-grabbing that sparks curiosity and watch your organic engagement grow. The algorithm loves it, and so will your audience.
Shares — the big win
Shares are the gold medal of social media. When someone shares your post, they’re vouching for it to their entire network. That means new eyes, new followers, and even new leads. The algorithm takes notice when your content is being passed around, and it rewards you with more exposure.
Why the algorithm loves comments and shares more than likes
Here’s the deal: the algorithm doesn’t just care about how many people like your post. It cares about whether people are interacting. Comments show that your content is sparking a conversation, and shares tell the algorithm your post is worth spreading. That’s why they get all the love.
How to maximize engagement
1. Ask for engagement
Don’t wait for engagement, ask for it. Phrases like “What do you think?” or “Tag a friend who needs this!” give your audience a clear call to action.
2. Make it shareable
Content that’s shareable is gold. Whether it’s funny, informative, or relatable, make sure it’s something your audience will want to send to their friends. Don’t forget to add “Share this with your network” because it works wonders.
By focusing on informative, highly engaging and shareable content, such as these “safety tip” and “spot the dangers” carousel, we have grown our client @healthproductstewards engagements by 15% across social channels.
3. Build a community
Engage with your audience! Respond to comments, ask follow-up questions, and keep the conversation going. When people feel heard, they’re more likely to interact again and share your content.
Bottom line: forget followers, focus on engagement
Followers can be fake accounts or people who don’t care about your content. Real growth comes from the people who engage with your posts. Shares take the top spot, followed by comments and likes. Focus on them, and watch your social presence grow.
