Social media success isn’t just about what you post — it’s how you post it.
If your images are blurry, awkwardly cropped, or stretched like a bad funhouse mirror, you’re doing your brand (and your audience) a disservice. Crisp, properly sized images look more professional, generate more engagement, and elevate your content to stand out.
Each platform has specific image and video size requirements to ensure content looks its best. Following these specs means your visuals will upload properly, maintain quality, and (most importantly) get noticed.
The ultimate cheat sheet: social media specs for 2025
No more guessing games — here’s what you need to know for the big leagues:
- Profile photo: 320 x 320 pixels
- Portrait photos & Carousels: 1080 x 1350 pixels
- Landscape photos: 1080 x 566 pixels
- Stories & reels: 1080 x 1920 pixels
- Profile photo: 170 x 170 pixels
- Cover photo: 851 x 315 pixels
- Post size: 1200 x 630 pixels
- Stories: 1080 x 1920 pixels
X (formerly Twitter)
- Profile photo: 400 x 400 pixels
- Header photo: 1500 x 500 pixels
- In-Stream photo: 1600 x 900 pixels
- Profile photo: 268 x 268 pixels
- Personal cover photo: 1584 x 396 pixels
- Company cover photo: 1128 x 191 pixels
- Shared image: 1200 x 627 pixels
TikTok
- Profile photo: 200 x 200 pixels
- Video dimensions: 1080 x 1920 pixels
(Want a deep dive? Check out Hootsuite’s complete guide for every platform under the sun.)
Tips for staying ahead of the game
Stay updated: Social specs, layouts, and features are constantly evolving. Set a reminder to check image sizes every few months to stay current.
Preview before you post: Check how your content looks on both desktop and mobile before sending it off into the wild.
Square vs. portrait vs. landscape: Different specs cater to different audiences. Portrait and vertical content tends to perform better on mobile, while landscape works well for desktop views.
Optimize for engagement: Platforms favour engaging content — so while specs are essential, don’t forget about high-res quality, strong CTAs, and compelling captions.
Consider file formats: PNGs often retain more quality than JPGs, and MP4 is typically the best format for social videos.
Test, analyze and adapt: Keep an eye on what works best for your audience. If certain formats perform better, adjust your content accordingly.
Ready, set, post!
Mastering social media specs isn’t just about following the rules — it’s about making your content work smarter, not harder. With the right dimensions and a little creative finesse, your posts can pop, engage, and convert better than ever. So keep up with the changes, experiment with new formats, and have fun with it.
Let our creatives make your content stand out—reach us at hello@accurate.ca!
