The Health Products Stewardship Association (HPSA) is a not-for-profit organization that facilitates the safe disposal of unwanted medications and used medical sharps across Canada. HPSA collaborates with stakeholders in six provinces, including pharmacies, governments, and health organizations, to make safe disposal easy and eco-friendly for everyone.
HPSA runs free take-back programs to help collection sites implement safe disposal while educating customers on public health and environmental benefits. These programs help prevent accidental exposure, misuse, and environmental contamination. Proper disposal is essential, yet many Canadians are unaware of the risks or where to return them. With low engagement on social media, reaching people was a challenge—making it clear that a stronger digital presence was needed to raise awareness and drive action.
HPSA struggled to raise awareness about responsible disposal methods. Even though improper disposal harms the environment and poses health risks, participation in their take-back programs was lower than expected. The organization needed a stronger digital presence to educate and engage the public effectively. That’s where Accurate Creative comes in.
Accurate developed a comprehensive awareness strategy with content and asset creation, advertising allocation, and complete execution and management of the campaign. The focus was revamping HPSA’s digital outreach through organic and paid social media campaigns, introducing a fresh look, and positioning HPSA as a trusted leader in environmental health.
Accurate refreshed HPSA’s social media with a new look to strengthen its brand identity. We designed engaging organic content to educate audiences about safe disposal practices and ran targeted paid ads on Google and LinkedIn to expand reach and drive participation in the take-back programs.
The digital strategy boosted awareness, educated the public, and positioned HPSA as a key source for environmental health. The campaign drove meaningful conversions, including increased site engagement, clicks on ‘Find a Collection Location,’ form submissions, and social interactions—providing valuable insights into audience behaviour.
Accurate exceeded our expectations at every stage, delivering the full scope of work with valuable additions that went above and beyond.
Coaching Association of Canada
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