CPCS is a global management consulting firm specializing in transportation, power, and public-private partnerships. They hired Accurate Creative to help reimagine their brand and capture their bright and dynamic corporate culture. Over and above the need for a refreshed brand, the need for a new website was also identified. 

We began our work by immersing ourselves in the culture of CPCS. Our research culminated in a Creative Brief—a document that set the foundation for all creative and strategic work to follow—and included key messaging and a new tagline. 

We then began the rebranding exercise by updating the CPCS logo. We explored completely new design approaches as well as more subtle updates to their existing mark. Ultimately, we agreed the existing CPCS logo had built valuable brand recognition over the years and we opted for a sleek and modern update rather than a completely new design.

With the findings from the creative brief, we began the rebranding exercise by updating the CPCS logo. We explored completely new design approaches as well as more subtle updates to their existing mark. Ultimately, we agreed the existing CPCS logo had built valuable brand recognition over the years and we opted for a sleek and modern update rather than a completely new design. The updated mark aligns with CPCS’s highly talented, dynamic and driven staff—a team that self-identifies as small and scrappy, problem-solving professionals who are passionate about their global impact.

The brand system that emerged made use of a bold colour palette, modern shapes, and a clean design framework that ultimately reflected CPCS’s modernized corporate culture and brought new energy to the organization.