The video-first era
Ever find yourself watching a product demo on your phone and realizing you’ve learned more in 90 seconds than you would reading a five-page PDF? You’re not alone. In today’s digital world, video isn’t just another format—it’s the format. Short attention spans, mobile-first browsing, and content-saturated feeds have pushed video to the front of the marketing line.
In fact, video is now the most consumed and influential form of media online. It’s not a “nice-to-have”—it’s a must-have. In this post, we’ll break down the stats that prove it, explore why video is so effective, show you where it fits in your marketing funnel, and bust a few myths that might hold you back. Let’s dive in.
The power of video: what the numbers say
Marketers across all sectors aren’t just dabbling in video—they’re doubling down on it:
- 91% of businesses use video as a marketing tool (Wyzowl, 2024)
- 89% report a positive return on investment
- 96% of people have watched an explainer video to learn about a product or service
- 89% say a video convinced them to make a purchase
These aren’t just vanity metrics—they reflect the complete dominance of the medium. Consumers are making decisions based on what they see, not just what they read. Whether it’s a short Instagram reel, a 2-minute YouTube ad, or a customer testimonial embedded on your homepage, video drives engagement, trust, and ultimately, conversions.
Why video works: psychology & engagement
Why does video work so well? It taps into how we’re wired to absorb information:
- Multi-sensory learning: Video combines visual and auditory elements, helping people retain up to 95% of a message compared to just 10% when reading text alone.
- Emotional storytelling: Humans connect with faces, voices, music, and tone—video brings all of these together to build trust and relatability.
- Information retention: Videos are easier to remember than static images or written copy, especially when telling a story or demonstrating a product in action.
Compared to traditional blog posts or static infographics, video delivers information faster and in a more engaging format, meaning viewers are likelier to stay tuned in—and take action.
If a picture’s worth a thousand words, a video might just be worth a thousand clicks.
Where video fits in your marketing funnel
Video doesn’t belong in just one part of your strategy—it fits throughout the entire customer journey:
Top of funnel (awareness)
Tell your brand stories, introduce products or programs, and create social content that builds familiarity and excitement.
Middle of funnel (consideration)
Use explainer videos, advertisements, tutorials, and testimonials to inform audiences and influence decision makers.
Bottom of funnel (conversion)
Create product demos or promos, how-to content, and personalized video messages to close the deal.
Post-purchase
Leverage how-to videos, FAQs, and highlight reels to build brand loyalty.
Done right, video creates a seamless, persuasive experience from “Who are you?” to “I’m all in.”
Common barriers—and why they’re not an excuse
We hear these hesitations all the time—but they don’t hold up anymore:
- “It’s too expensive.” Video production is scalable and adaptable to budgets, from short-form mobile clips to animated explainers. Look beyond the sticker price and calculate how video can save customer service time and resources, improve sales conversions, and increase your brand awareness.
- “We don’t have time.” With our streamlined planning and editing workflows, a professional partner like Accurate can help you go from concept to content quickly, without draining your team.
- “We don’t know what to say.” That’s where creative strategy comes in. Our seasoned content team can help craft the narrative, script, and style that fit your brand.
In short: the tools are accessible, the process is doable, and the impact is worth it.
Tell your story, visually
Video isn’t optional anymore—it’s how your audience wants to hear from you. Whether you’re launching a product, building your brand, or engaging an existing audience, video delivers the clarity, emotion, and momentum your message needs.
So here’s the real question: Are you showing up where it counts?
If you’re ready to create videos that connect, convert, and inspire—Accurate Creative is here to help. Let’s bring your story to life.
