Parks Canada wanted to capitalize on Fortress Louisbourg’s upcoming 300^th anniversary as an opportunity to extend its brand across unique event materials. Our concept was based on capturing the excitement surrounding this momentous historic event. The goal of the creative was to reflect the festivities with bright, expressive and colourful products.

The design is carried through print materials, as well as non-traditional products like parking and media passes, as well as outdoor banners and e-blasts. This collection of collateral was created in both English and French.