The Government of Canada launched new regulations aimed at clearer and more consistent rights for all air passengers.
Accurate Creative was hired by the Canadian Transportation Agency to help launch the new Air Passenger Protection Regulations. Effective July 15, 2019, airlines are now required to meet new obligations related to a host of common issues passengers experience when travelling by air, including communication, denied boarding, tarmac delays, lost or stolen baggage, and the transportation of musical instruments.
As a long-time supplier to the Canadian Transportation Agency (CTA), Accurate was engaged to develop a brand strategy aimed at effectively promoting the new regulations across various products and channels to inform and educate Canadians on their rights when travelling by air.
The anchor product of the strategy is a comprehensive website designed to help travellers clearly understand their rights and responsibilities as well as easily file a complaint should they have one.
A suite of 14 icons illustrate the many rights covered by the new Air Passenger Protection Regulations.
In addition to the website, a wide range of communication products were created such as roll-up banners and digital billboards, web display ads, and a series of five animated video shorts informing travellers about their rights under the new legislation.
Top to bottom from left to right: Web banner; mobile and desktop website; series of seven animated videos; digital and roll up banners; and, suite of 14 icons to easily illustrate the different categories of passenger rights.
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